Websites : Out-of-date information

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Sherlock IT will be posting and writing on various factors, tips and tricks in order to keep your website alive, fast and user friendly.  

Websites : Did you know?

A bad website can be detrimental to your business so you’ll want to avoid as many website mistakes as you can. 75% of consumers admit that they will judge a business’s credibility based on how good their website design is. For the most part, you will only have about 15 seconds to gain a visitor’s attention before they leave, so you’ll want to make sure that you leave the best first impression possible.

Out-of-date business information

If you make the mistakes of not keeping your business information up-to-date on your website then you could miss out on a lot of potential visitors and customers. Not having contact information at all can hurt your rankings on search engines, but having contact information that matches your whois information can actually give your search rankings a boost.

When customers look at you contact/business information they expect it to be correct and if they contact an email address that is no longer in use or calls a number that no longer belongs to your business or even goes to an address that your business no longer occupies, they are going to get frustrated and most likely not use your services or visit your website again. Avoid the mistake of using out-of-date business information and your visitors will thank you for it.

7 Signs that your websites is out-of-date :

1. Slipping down search rankings

If your website is falling down the search rankings, your site may be to blame. You could be employing marketing or SEO initiatives on your site that are outdated and no longer viewed favourably by search engines.

2. Unable to accommodate your needs

A small business may often find that as it grows, its website is no longer able to accommodate its needs. It could be time to update your website design to reflect your growth.

3. Not responsive

If your website is not optimised for use on mobile devices, it’s long overdue a re-haul. In fact, it’s a necessity if you want to stay competitive.

4. Stale content

It’s not just the look and feel of your site that contribute to whether it’s dated. Your content needs scrutinising, too. If your latest news article talks about last year’s Christmas party, your content needs working on to keep it fresh. This is also beneficial for search engine optimisation.

5. Slow to navigate

If your website is becoming slow and cumbersome to navigate, perhaps your systems are incompatible with new browsers, which might affect functionality. Slow navigation is a turn-off for users, so check the speed and ease of navigation of your site.

6. No tie-in with social media

If your website is devoid of social media share buttons, you’re falling behind the times. Having a tie-in with social media on your website is a great way to increase awareness of your site, and boost your SEO profile.

7. Outdated aesthetics

It’s not always easy to be specific about why a website looks outdated, but you just have a sense that it’s no longer on-trend. Often, it can be unfashionable choices of fonts, colours or text size, or even be about how you use white space. Generally, website design should be freshened up at least every three years.

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