Why is pagespeed important for SEO?

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What is pagespeed?

Page speed is often confused with “site speed,” which is actually the page speed for a sample of page views on a site. Page speed can be described in either “page load time” (the time it takes to fully display the content on a specific page) or “time to first byte” (how long it takes for your browser to receive the first byte of information from the web server).

Why is pagespeed important?

Google has indicated site speed (and as a result, page speed) is one of the signals used by its algorithm to rank pages. And research has shown that Google might be specifically measuring time to first byte as when it considers page speed. In addition, a slow page speed means that search engines can crawl fewer pages using their allocated crawl budget, and this could negatively affect your indexation.

Page speed is also important to user experience. Pages with a longer load time tend to have higher bounce rates and lower average time on page. Longer load times have also been shown to negatively affect conversions.

Tools for checking pagespeed :

The speed of a website can be a critical factor to its success. As discussed in our Content Delivery Network: A Beginners’ Guide, faster loading websites can benefit from higher SEO rankings, higher conversion rates, lower bounce rates, longer visitor duration on site, better overall user experience, and engagement. That is why it is important to take advantage of the many free website speed test tools available out there so you can achieve optimal performance . :

  1. KeyCDN Speed Test
  2. Google PageSpeed Insights
  3. Pingdom
  4. GTmetrix
  5. WebPageTest
  6. Varvy Pagespeed Optimization
  7. UpTrends
  8. dotcom-monitor
  9. PageScoring
  10. Yellow Lab Tools
  11. Google Chrome DevTools
  12. Sucuri Load Time Tester
  13. Pagelocity
  14. YSlow
  15. PerfTool

 

Sherlock IT can assit you in increasing your pagespeed of your website.

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